A small working session for business owners who want to turn attention into revenue.

Fix the Funnel. Revenue Follows.

We're hosting a small group of Brighton business owners inside Soho House next month.

Nothing formal. Just a focused morning looking at how customers actually move from interest to decision
- and where most businesses lose momentum along the way.

We’re keeping it to around 20 people so the conversations stay useful.

What this workshop addresses

Why traffic without empathic communication does not turn into revenue

Where landing pages silently block buying decisions

How funnels and messaging must work together to sustain growth

What you will leave with...

Making more revenue by fixing how people move from interest to decision to retention/advocacy.

Ricky will break down how landing pages and sales funnels actually convert.

Alessndro will walk through the five steps of the buyer’s journey in Empathic Marketing.

How people move from uncertainty to decision, and how they become brand advocates who actively promote your brand.

If This Offends You, It’s Working

This probably isn’t for you if:

You’re looking for hacks or quick wins
You want more traffic but won’t fix conversion
You’re very early stage
You prefer theory over action
You just want to “watch”

This session is for business owners who:

Already get some traffic but want more revenue from it
Know their website or funnel could be stronger
Value learning in a small room
Want practical insight, not generic marketing talk
Care about growing properly

"Great networking event"

Thanks to Alessandro Calzolari & Ricky Whiting for a great networking event last night. It’s taken me this long to dry out after a very wet and windy walk to the car! Both Ricky & Alessandro are showing how AI is pushing the ‘old’ SEO strategies of marketing into a completely new era, and sharing their knowledge.

They also launched ‘The Rocket House’ an online platform for businesses to meet, and to develop as a community. It’s a reflection of their passion and generosity in helping businesses succeed, and sharing their expertise more widely. I look forward to contributing in The Rocket House!

- RC

EVENT INFORMATION:

Save your place

We’re doing this inside Soho House Brighton Beach Club on March 5th.

Small group, Morning session. Real conversations about what actually makes people buy and stick with a business.

Nothing formal. Just useful.

Location : Soho House Brighton Beach Club
Date: March 5th
Time: 9am – 1pm

Full Name

Email *

Phone *

What does your business do?

What’s the biggest challenge in your marketing right now?

By checking this box, I consent to receive non-marketing text messages and emails related solely to this workshop (including invitations, joining details, and reminders) and agree to join The Rocket House for marketing frameworks, growth tips & new playbooks. You can unsubscribe anytime.

I’m starting to bring together a good group of Brighton business owners, This is one of the first sessions at Soho House. If you feel like you should be in the room, request an invite.

— Ricky